Kiosco Personalizado vs Kiosco Estándar: ¿Cuál es Mejor?

Este artículo te guiará a través de las diferencias entre kiosco personalizado y kiosco estándar. Discutiremos sus ventajas y desventajas y mencionaremos las situaciones más adecuadas, para que puedas tomar una decisión fundamentada para tu negocio.

Comprendiendo los Modelos de Kioscos

El primer paso es comprender los modelos de kioscos disponibles para que puedas decidir de mejor manera.

Modelos de Kioscos Estándar

The standard kiosk model is a fixed unit designed and configured in a specific type, size, and shape. Mostly, standard kiosks are manufactured in freestanding, wall-mounted, or counter models with few customizing options. However, they are available in many different models.

They are plug-and-play-type units that do not require design work. Thus, they are helpful for the business as they are convenient and hassle-free. Most standard kiosks follow a universal approach. They share touch panel screens, payment modules, printers, and other components.

Diseños de Kioscos Personalizados

Personalizado diseños de kioscos are created with the requirements of a specific client in mind. They allow you to select the shape, size, and set of hardware and software the kiosk will use.

They consider specific branding, clientele, and objectives. A great deal of sophisticated customization can be applied, providing personalization and advanced functionalities.

Personalizado kiosks are suitable for businesses looking for an unconventional approach that fits their corporate identity and desired customer experience.

¿Por Qué Elegir Kioscos Personalizados?

Hay muchos factores que te ayudan a decidir por qué deberías elegir kioscos personalizados.

Hecho para las Necesidades de tu Negocio

One significant benefit of custom diseños de kioscos is that they cater to the business’s unique requirements. Whether it’s an integration of different hardware components, customized applications, or specific UI elements, a custom kiosk provides the scope to design it the way the enterprise needs.

This is especially useful for organizations with specific industry requirements or a particular customer base where more than standard options are needed. For example, a background check kiosk may require a user to scan fingerprints.

Coincida con el Estilo de su Marca

Branding is essential in forming an experience for your clients. Personalizado kiosks give you the liberty to express your visual brand’s identity. Everything is in your favor, from colors, materials, and screen interfaces to your business style.

Let’s consider a boutique hotel that intends to use a kiosk for client check-in. In the case of a custom design, the kiosk will have a sophisticated, warm wooden finish, soft lighting, and panels with painted screens of their unique logo.

Características Flexibles

Los quioscos personalizados son altamente adaptables en términos de características y funcionalidades. Puede seleccionar cualquier componente de teléfono inteligente para incluir herramientas de software adicionales. Periféricos móviles como NFC readers, cameras, or payment processors can also be added.

For instance, a retail store may decide to order a custom kiosk and integrate AR features so that its customers can better experience its products, which would not be possible with a generic kiosk. This flexibility indeed gives room for unique offerings.

¿Por Qué Elegir Quioscos Estándar?

Ahora, analicemos las posibles características y beneficios de los quioscos estándar para ayudarle a tomar una decisión al respecto.

Configuración Rápida

These are ready made kiosks and can be instantly installed anywhere. The standard kiosk can get your business up and running within a few days or even within a few hours, depending on the type of installation it has in place.

Standard models are a great option as long as there is no requirement for complex tasks, branding, or any such aspects.

Menor Costo para Necesidades Simples

Tienen un costo más bajo porque no se requiere personalización específica. Por lo tanto, se fabrican en grandes cantidades y se venden relativamente baratos en el mercado.

Diseños Confiables y Probados

Many big industries produce and use these kiosks on a large scale. They are tested through stringent procedures, leading to their long-term existence and performance.

They are quite reliable, long term and easy to install. They are commonly used at public places like bus or railway stations for ticketing, government institutions, or other retail sectors. At these places, no specific customization is required.

Costos: Quiosco Personalizado vs Quiosco Estándar

Un factor importante para decidir seleccionar los quioscos adecuados depende de sus costos.

Costos Iniciales y Valor a Largo Plazo

While comparing the costs of custom kiosks to standard kiosk models, it would be essential to average both direct cost and long-term cost.

This approach would work because standard kiosks are much more economical as they are produced on a mass-production scale. On average, a standard kiosk can start at 60-70% less than a custom kiosk.

This is ideal for companies looking for cost-effective ways to grow business. However, such kiosks will require more enhancements in terms of technological integration and branding than a custom kiosk can offer. It limits the overall worth these kiosks hold in the long run.

On the other hand, custom kiosks usually have a more significant cost burden at the beginning cycles. There is an added cost of development and production. Still, there is a twist which makes them a good option.

How well a custom kiosk contributes to overall customer satisfaction and higher sales figures need to be considered. It’s simple math. More sales means more money and profitable business.

For companies trying to stand out from the crowd, customized kiosks can make it an even better investment in the long term.

Mantenimiento y Actualizaciones

Maintenance is always a crucial factor in deciding which kiosk model is best suited for your particular business.

Standard kiosks are large-scale and have already been cornered by supply networks and warranty fixes. Their components are interchangeable and easy to change, with most software revisions being on the shelves, reducing the expenses and difficulty involved.

Personalizado kiosks are said to be more sophisticated in terms of features but may increase the cost of maintenance since they may require special skills to maintain. If a custom kiosk has unique hardware designs, sourcing even routine spare parts can be a major issue.

Furthermore, operating software on kiosks built with specific requirements or non-standard add-ons requires additional updates due to their diverse nature.

Elegir el Quiosco Correcto

Aquí hay más factores a considerar para ayudarle a seleccionar el quiosco adecuado.

Verifique lo que Su Negocio Necesita

Every business has a specific goal that defines its mission and vision. Evaluate your goals for your business and what you want to accomplish.

If you aim to create a unique customer experience by adding brand logos and distinct features, this will require a tailored solution, which, in this case, will be the custom kiosk. However, if you are looking for some uncomplicated and essential services, you may choose the standard model.

Piense en Su Presupuesto

The cost plays a crucial role when choosing between customized and standard kiosks. For those on a tight budget for expanding to kiosks or skeptical about how beneficial kiosks are to their business, starting with a standard kiosk is ideal.

If you are ready to spend on a potentially costly order, then a custom kiosk that suits your business model and has expandable functions will suit your needs.

Planifique para el Crecimiento Futuro

Think about your company’s strategy. Personalizado kiosks provide room for expansion and allow for further advancements. Should your company require any additional features or even integration, custom kiosks can be changed efficiently.

This is not the case with standard models. A standard kiosk could also meet your needs if your kiosk requirements remain fixed and remain the same with time. It also provides you with the dependability you want.

Conclusión

Analyzing the business’s specific objectives is paramount when deciding on a custom kiosk design or standard kiosk model. Personalizado kiosks deliver a solution that enhances flexibility, offers branding possibilities, and has distinctive characteristics.

On the other hand, standard kiosk models are reasonably priced and quick to roll out, which suits some specific businesses.

Contáctenos hoy para una consulta gratuita sobre estos modelos y cuál se adapta a usted según las necesidades de su negocio.