Digital signage is becoming popular with various businesses as they move away from traditional forms of advertising. It is easier to update and give customers real-time information. A smart signage kiosk is an upgrade of simple digital signage that offers an option for the users to engage with the kiosk.
People use smart signage kiosk touchscreen to perform activities directly. In this guide, we explain everything about smart signage kiosks.
What Are Smart Signage Kiosks?
A smart signage kiosk is a free-standing unit with digital content. Most have touchscreens and a steel enclosure. They come in different sizes. Some of the features of a smart signage kiosk include a media player and a secure pay function.
The ideal location is where customers need information, such as hospitals, airports, and malls. BestKiosk can customize smart signage kiosks to give specific information tailored to your industry. Smart signage kiosks are movable, and you can change locations.
Smart signage kiosks serve different purposes, as shown below.
- Share information: Smart signage kiosks share basic information about the business. They can also provide detailed information about various products. Customers can also choose to view a demo video. Customers can sift the kind of information they need using the kiosk’s touchscreen.
- Wayfinding: The smart signage kiosks are ideal for showing directions. They help you identify your current destination. You can then download a map using a QR code for the place you want to go. If you want to see someone in the building, you only need to key in their names.
- Promotions: You can use smart signage kiosks to promote your products, discounts, or upcoming events. You can also run digital ads.
Benefits and Advantages of Smart Signage Kiosks
Fortunately, you can have an indoor or outdoor smart signage kiosk. Smart signage kiosks ensure that customers can get what they need conveniently. Below are some benefits of smart signage kiosks.
- Smart signage kiosks easily capture the attention of passersby. Not only are they at their eye level, but you can customize the kiosks using your brand colors. You can also include some graphics on a simple kiosk design to make it more attractive.
- When you use smart signage kiosks to display information, they can act as the salesperson. That saves money and time, as you won’t have to employ staff. Customers can also make decisions faster as they can quickly browse for information saving time.
- Smart signage kiosks have a high accuracy level, especially for orders and payments. Rarely will you get complaints from customers having mistaken orders. Your staff focus on other tasks as they are not burdened with customer queries.
- Some kiosks can handle different payment methods. Customers find this convenience as they can make direct buys through the kiosks.
- You can have smart signage kiosks showing various types of content, such as informational videos, real-time updates, and interactive maps.
Solutions for Different Industries
Smart signage kiosks offer an interactive option that digital and traditional signage don’t have. The user uses the kiosk’s touchscreen to get information.
Retail
Smart signage kiosks act like virtual sales representatives. They can give customers detailed product information while making price comparisons. The smart signage kiosks may also support self-checkout processes.
You can also customize the smart signage kiosks to suggest other products based on the customer’s choices.
Healthcare
The smart signage kiosks assist with patient check-in processes. It makes it easier for patients to locate other healthcare facilities while giving detailed information. The kiosks show real-time waiting times, so the clients have the correct schedules.
Smart signage kiosks may facilitate medical bill payments. They also reduce the workload of hospital staff, leaving them to focus on more critical issues.
Transportation
Smart signage kiosks help with ticketing and check-in around bus terminals and train stations. Users can also get interactive maps to find the correct buses or trains heading to their destination.
In airports, the kiosks offer real-time traveling information, like delays or updates on schedules. They offer map guides showing the passengers the correct gates. They also inform the airport users of the location of restaurants or retail stores within the airport.
Government Offices
Some government agencies use smart signage kiosks to streamline some services. The services include the renewal of licenses and permits. The kiosks also provide information about government programs and services.
Education
In schools, smart signage kiosks offer department-specific information to students. They also provide everyone with a campus map, class or exam schedules, and emergency alerts.
Students may buy reading materials and register for classes from the smart signage kiosks. The school administration can use the kiosks to inform students of upcoming events.
Entertainment Venues
In the entertainment industry, smart signage kiosks are avenues where users may buy tickets or book online. They assist customers in making cashless transactions, reducing queues.
As visitors leave the entertainment venues, they can use the kiosks to give their feedback using surveys.
Hospitality
The kiosks automate check-in, check-out, and payment processes. Some kiosks can dispense room key cards. Smart signage kiosks are ideal when hotels are hosting events with a lot of guests, such as weddings and conferences.
Guests will use the kiosks to find directions or receive name tags.
Corporate Offices
Smart signage kiosks can display updates and company news. Management and the corporate staff can also use the smart signage kiosks for internal communications.
Popular Smart Signage Kiosk Options
There are various types of smart signage kiosks. Each business can opt for a specific type depending on its objectives and the type of business.
Dual-sided outdoor kiosks
They have a double-sided display, maximizing a user’s visibility from any angle. Dual-sided outdoor kiosks support full-screen videos, animations, and images. Ideal for financial institutions that need to foster customer satisfaction.
Wall mount and tabletop accessories
They are ideal for businesses without enough space for free-standing units. Alternatively, you can use them if you require a less intrusive presence. Wall-mounted or tabletop signage kiosks have the same capabilities as free-standing ones.
58″ – 4K smart signage kiosks
They are available in various-sided options. The screen inches is 58″, while its resolution is 4k UHD.
Touch screen options with 4K resolution
They have clearer images and can support multiple touch points. The 4K resolution touchscreen options are ideal for indoors and outdoors.
The Latest Innovations in Smart Signage Kiosks
Smart signage kiosks can integrate with e-commerce stores such as point-of-sale terminals. They can also integrate with inventory management systems.
The use of touchless technology is becoming more popular by the day due to the emphasis on hygiene. Voice commands and gesture recognition are becoming common in interactive display systems. Some smart signage kiosks are also integrating sensor-based interactions.
Smart signage kiosks have tempered glass, ensuring there are no sharp shards. Other types of glasses that are resistant to scratches are the latest innovations in smart signage kiosks.
Conclusion: Everything You Need To Know About Smart Signage Kiosks
Smart signage kiosks are the ideal option if your business needs an application that can help improve a customer’s journey. The smart signage kiosks offer more features that offer customers more personalized engagement. You should place the smart signage kiosks where they can best serve your customers.
You can contact BestKiosk for customized smart signage kiosks. BestKiosk is a leading manufacturer of custom kiosk machines and hardware solutions. Based in China, the company has experts to help develop a kiosk that meets your business needs.
